ABOUT GOAT WHEELS
Passion and engineering for cyclists: discover our story
After three years of development, testing and learning, the GOAT Wheels brand was born under the impetus of its creator, Simon Dill.
“My passion for cycling and my quest for performance led me to create this brand. I noticed that the wheels available on the market did not meet the specific needs of users, particularly in terms of behavior, stiffness, durability or finish.”
“Thanks to my experience in sport and the aeronautics industry, I decided to found my own brand, after training in France and abroad. Our range of wheels thus combines performance, comfort and user needs, all at an attractive price.”
Since its creation, GOAT Wheels has experienced strong growth and is establishing itself as a fast-expanding brand !
Why GOAT Wheels ?
The name GOAT (G.O.A.T stands for Greatest of All Time) is based on the idea of giving everyone, through our products, the opportunity to put themselves in the shoes of the greatest of all time.
So we create high-performance, durable, quality products, at reasonable prices.
Unique knowledge : R&D, Engineering and Innovation
In our workshops in Nord-Isère, near the French Alps, we design, test and manufacture top-of-the-range wheels for road and gravel bikes. Research and development (R&D) plays a key role. We use the best materials, best engineering techniques and innovation to manufacture carbon wheels. Innovation is at the heart of our process.
As a result, our wheels stand out for their simple, elegant design, high performance, advanced technology and ease of use and maintenance.
GOAT Wheels products take shape in Saint Chef en Dauphiné. Thanks to the experience and skills of our team, we create wheels of superior quality.
Our Vision
We develop high-performance carbon products that are always at the cutting edge of technology. Durable, high-quality and affordable, they offer everyone the opportunity to become the greatest of all time (G.O.A.T.).
In short: high-performance wheels for demanding cyclists, at an affordable price !
The concept and our values
1) Customize your carbon wheels at the click of a button
The GOAT Wheels configurator enables customers to choose their wheel set-up with the components (discs, cassettes, tires, etc.) of their choice.
We also offer extensive wheel customization. For example, the color of hubs, nipples and spoke tension can be adapted to the rider's use and size..
For those who wish, we create unique, 100% customized models. Our added value: to offer you the most suitable, high-performance and efficient wheelset for your needs and profile.
2) Quality is part of GOAT Wheels' DNA
The company is committed to ensuring that every product meets strict quality standards. Our wheels are carefully hand-assembled and systematically inspected before shipping.
3) The customer is the focus of our attention
Customer satisfaction is very important to us. The company is committed to responding to all requests within 24 hours and offers a satisfaction guarantee on our wheels.
We also pay close attention to customer feedback and comments to constantly improve our products and service. Responding to users' needs, innovating and staying ahead of the game are all part of our commitment.
UCI approval
The UCI (Union Cycliste Internationale) is the world governing body for cycling.
UCI-certified wheels are essential for use at the highest professional level. These wheels comply with ISO 4210 standards and have passed rigorous impact tests, guaranteeing their safety under the most extreme stress.
In October 2024, we received our first UCI certification with our carbon wheel model named Markhor D50.
